Ran across this one the other night. My first thought is that it was somehow a hoax... but I don't think so. Sadly for this dude it seems legit.
UPDATE! This is how internet hoaxes get started. And I unwittingly contributed to it. Should have checked Snopes first. Thanks to buzzkiller Kevin Kirschner for the heads up. Ha! Watch the video any way and here is the link to the Snopes debunk.